What is Vetstoria Digital Marketing?

Find out all you need to know about Vetstoria's digital marketing feature and the various use cases to create campaigns to drive bookings and help promote your clinic. 

What is Vetstoria Digital Marketing

The 'Digital Marketing' feature allows you to create custom made booking links.

Think of it more as Campaign Manager that gives you highly controllable specific booking links that can be used and restricted based on your rules. 

These links are the ideal 'Call to Action' to any of your marketing campaign activities. They are designed to be included in specific emails or social media posts. This allows and encourages your clients to take immediate action and book a visit as a result of your promotion. The links will carry all your scheduling rules applicable to a specific campaign.

For example, the following elements can be specified:

• Maximum number of appointments for the campaign
• Specific choice of vets or nurse
• Specific availabilities (i.e. date and time)
• Specific species (i.e. Rabbit only)

What are the key advantages?

• No need to train the reception team on the rules/restrictions for the monthly
  campaign
• Ability to leverage the power of social media without risking to have 50 free
  check-ups being booked at once
• Dedicated Analytics
• It is always difficult to gauge the ROI of a marketing campaign
• The 'Marketing Booking Links' come with dedicated statistics allowing quick and easy
  assessment of the success rate of any campaign

What can I use it for?

Here are a few ideas on what you could use it for...

• Specific Rabbit Vaccination Discount Promotion
  • first 20 people to book using this link, will get 20% off!
• Free Dental Month (Nurse checks for Dogs and Cats only)
  • This month, we will be providing free nurse dental checks for dogs and cats, make sure you book your appointment this month using this link to get your free dental check! 

It is always important to ensure that the only way to redeem is for clients to book online using the specific links!

Frequently Asked Questions

Do we get analytics specifically for the digital marketing links?

Absolutely, you will find specific data both on the home page and the Analytics tab of your
admin platform.

What to do if you cannot find the clinician of your choice in the 'Included Clinicians' items?

The list in digital marketing is the list of all the clinicians that are actively used in your
“classic” online booking platform.

What if you need a specific clinician to do a campaign but that is not usually part of the booking tool?

It can totally handle this, and the steps are easy:

• activate the clinician/calendar in the main platform so it does appear as an option for
  marketing links
• exclude all appointment types and species so it is not an option on your “classic” online
  booking platform.

How do I set it up?

Ok, If you are convinced, and you're ready to create your first link, here is the specific Knowledge Base article to guide you through the setup! How do I create a Digital Marketing Link?

If you have any questions or if you need further help, please login to Vetstoria to chat with our team or use the Contact Support form linked at the top of this page.